Marketing
Matrix of learning outcomes versus course outcomes

All Courses in the ProgramProgram Competencies
1 2 3 4 5 6 7 8 9 10 11 12
PAZ623 CONSUMER BEHAVIOR5 4 5 2 2 5 5 5 4 5 4 4 
PAZ625 DIGITAL MARKETING4 4 4 1 2 2 4 5 5 4 5 3 
PAZ627 MARKETING CHANNELS MANAGEMENT2 2 3 2 3 3 3 4 2 3 3 3 
PAZ633 MARKETING ETHICS2 2 2 2 4 3 2 3 5 2 4 2 
PAZ635 MARKETING PERFORMANCE MEASURE&COMPETITIVE STRATEGY5 1 5 2 2 4 4 5 5 5 4 2 
PAZ650 SEMINAR4 4 5 4 4 5 4 4 3 3 4 4 
PAZ653 STRATEGIC PRODUCT MARKETING and ANALYTICS5 4 5 2 2 5 5 5 4 5 4 4 
PAZ655 INTEGRATED MARKETING COMMUNICATION
PAZ657 CUSTOMER RELATÄ°ONSHÄ°P MANAGEMENT2 2 2 2 3 3 4 3 3 3 3 3 
PAZ658 SUSTAINABILITY and MARKETING ETHICS5 3 5 2 2 4 4 4 2 3 4 4 
PAZ698 RESEARCH METHODS and PUBLICATION ETHICS4 4 5 4 4 5 4 4 3 3 4 4 
PAZ624 SERVICES MARKETING3 3 3 3 3 3 3 4 2 4 4 4 
PAZ626 GLOBAL MARKETING 5 1 5 3 2 5 5 5 3 3 4 5 
PAZ630 RETAIL MARKETING MANAGEMENT2 2 3 2 2 4 3 3 3 3 3 3 
PAZ632 SALES and CUSTOMER RELATIONSHIP MANAGEMENT2 2 3 2 2 3 5 4 3 4 3 3 
PAZ636 STRATEGIC BRAND MANAGEMENT5 1 4 3 4 4 4 5 5 4 5 5 
PAZ638 EXPERIMENTAL RESEARCH and QUALITATIVE METHODS4 1 4 1 2 2 4 5 5 4 5 3 
PAZ652 MARKETING RESEARCH and PUBLICATION ETHICS3 5 5 4 2 4 5 3 2 3 3 3 
PAZ654 INDUSTRIAL MARKETING3 3 3 3 3 4 3 4 2 4 4 4 
PAZ656 ENTREPRENEURIAL MARKETING and SMES3 2 4 2 2 4 3 5 3 4 4 3 
PAZ600-01 SPECIAL TOPICS5 5 5 5 5 5 5 5 5 5 5 5 
PAZ600-02 SPECIAL TOPICS5 5 5 5 5 5 5 5 5 5 5 5