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General Information for
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Cost of Living
Accommodation
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Facilities For Special Needs Students
Insurance:
Health Insurance For Foreign Students
Financial Support For Students
Registrar’s Office
Working Facilities
International Programs
Practical Information For Mobile Students
Language Courses
Internships
Sports Facilities And Leisure Activities
Students Associations
Degree Programmes
Short Cycle Programmes
(Associate's Degree)
First Cycle Programmes
(Bachelor's Degree)
Second Cycle Programmes
(Master's Degree)
Third Cycle Programmes
(Doctorate Degree/Doctor of Fine Arts)
Marketing (Non-Thesis/S.E.)
D.1. General Information about Program
D.2. Qualification Awarded
D.3. Level of Qualification
D.4. Provisions for Registration
D.5. Qualification Requirements and Regulations
D.6. Specific Arrangements for Recognition of Prior Learning
D.7. Goals and Objectives
D.8. Course Structure Diagram with Credits
D.9. Key Learning Outcomes
D.10. Course and Program Competencies Matrix
D.11. NQF-HETR/Program Competencies Matrix
D.12. Occupational Profiles of Graduates with Examples
D.13. Access to Further Studies
D.14. Profile of the Programme
D.15. Examination Regulations, Assessment and Grading
D.16. Graduation Requirements
D.17. Education Type
D.18. Programme Director
Contact Us
Marketing (Non-Thesis/S.E.)
Matrix of learning outcomes versus course outcomes
All Courses in the Program
Program Competencies
1
2
3
4
5
6
7
8
9
10
11
12
MAR635 MARKETING STRATEGIES
5
4
5
1
2
5
4
5
2
3
2
4
MAR637 PRODUCT MANAGEMENT
4
4
4
1
2
2
4
5
5
3
4
4
MAR639 MARKETING COMMUNICATION
5
3
5
1
2
5
4
5
2
3
2
4
MAR641 DIGITAL MARKETING
5
1
4
3
4
4
4
5
5
4
5
5
MAR643 RETAIL MANAGEMENT
2
2
3
2
2
4
3
3
3
3
3
3
MAR645 B2B MARKETING
4
4
4
1
2
4
4
5
5
3
4
4
MAR647 INTRODUCTION TO BUSINESS
2
2
3
2
2
4
3
3
3
3
3
3
MAR636 CONSUMER BEHAVIOR
5
4
5
2
2
5
5
5
4
5
4
4
MAR638 MARKETING RESEARCH and RESEARCH ETHICS
3
5
5
4
2
4
5
3
2
3
3
5
MAR640 BRAND MANAGEMENT
5
1
4
3
4
4
4
5
5
4
5
5
MAR642 SERVICE MARKETING
3
3
3
3
3
3
3
4
2
4
4
4
MAR644 GLOBAL MARKETING and INTERNATIONAL TRADE
5
1
5
3
2
5
5
5
3
3
4
5
MAR646 TRADEMARK LAW
2
2
3
2
2
4
3
3
3
3
3
3
MAR648 PUBLIC RELATIONS
2
2
3
2
2
4
3
3
3
3
3
3
MAR650 MARKETING APPLICATIONS
5
5
5
3
3
5
5
5
3
5
5
4
MAR649 TERM PROJECT
4
4
4
5
5
5
4
5
5
5
4
5
MAR651 CUSTOMER RELATIONSHIP MANAGEMENT
2
2
3
2
2
4
3
3
3
3
3
3
MAR653 ADVERTISEMENT
4
4
4
1
2
2
4
5
5
3
4
4
MAR655 COMPETITIVE ANALYSIS
2
2
3
2
2
4
3
3
3
3
3
3
MAR657 NEGOTIATION TECHNIQUES IN SALES
5
3
5
1
2
5
4
5
2
3
2
4
