Second Cycle Programmes
(Master's Degree)

D.1. General Information about Program


Master of Marketing is a non-thesis program which is carried out under the Hacettepe University Social Sciences Institute – Business Administration Department. Program language is Turkish. Lectures, midterm and final exam, presentation and project report must be in Turkish. The courses in the program start at 18.00 on weekdays.

D.2 Qualification Awarded


Non-thesis Master's Degree

D.3. Level of Qualification



D.4. Provisions for Registration


1. Those having a university diploma in any field can apply for the program.

2. There is no minimum grade-point average (GPA) requirement.

3. There is no requirement for ALES or Foreign Language Exam certificate. However, in case if the applicant submits a certificate, the following weights will be taken into consideration. For those not submitting a certificate for ALES or Foreign Language, the score is considered to be zero.

Evaluation Criteria:

ALES Score: 20% Foreign Language Score: 10% CGPA: 30% Entrance Exam: 40%

4. International students' applications are accepted in accordance with University's Senate decision dated 15.01.2014 and numbered 2014-28 “Principles for Hacettepe University Graduate Programme Application and Acceptance Provisions of Foreign Students".

5. The provisions which are not covered above will be implemented in accordance with the relevant provisions of Hacettepe University's Regulations on Graduate Education and Examination.

D.5. Qualification Requirements and Regulations


Students who are enrolled in the Non-thesis Marketing Master Program must complete at least 30 national credits and at least 90 ECTS for European Credit Transfer System that must include must and elective courses and also include a term project.

D.6. Specific Arrangements for Recognition of Prior Learning


The courses taken at another university either in Turkey or abroad can be accepted as equivalent through the approval of the teaching staff lecturing similar courses, within the framework of relevant articles in Hacettepe University Graduate Education and Examination Regulations.

Academic recognition of the courses taken in another higher education institution as part of an exchange program is made within the framework of relevant articles in Hacettepe University Graduate Education and Examination Regulations.

D.7. Goals and Objectives


The aim of Non-thesis Master of Marketing program is to give an educate individuals who are working or want to work in marketing departments of private or public institutions and organizations within a capability of scientific thinking and analytical decision-making in marketing strategies and management areas in national and international markets that enables them work at various high levels of creativity.

D.12. Occupational Profiles of Graduates with Examples


Graduates of the program have the ability of effective communication skills, a sense of social responsibility and being flexible to innovations. They take their places as potential managers in public or private companies' departments of marketing.

D.13. Access to Further Studies



D.14. Profile of the Programme


Number-Rate of Compulsory Courses: 5 - % 38,46

Number-Rate of Elective Courses : 8 - % 61,54

Elective courses begining year: 1

Compulsory elective courses outside the department : None

Internship requirement: None

Prerequisite courses: None

The structure of the programme by the years: Students may continue their learning periods by taking compulsory and elective courses from the first year.

D.15. Examination Regulations, Assessment and Grading


Hacettepe University Graduate Education and Examination Regulations will be applied in related with the course notes and exams.

D.16. Graduation Requirements


Program consists of 3 semesters 90 ECTS. In order to graduate from the program, students must complete minimum 36 credits and 2 credits term project course (a total credit of 38) which is equivalent to complete minimum 90 ACTS.

D.17. Education Type


2. Full Time Education

D.18. Programme Director


Prof.Dr. Mustafa KILIÇ


Hacettepe ├ťniversitesi ─░.─░.B.F. ─░┼čletme B├Âl├╝m├╝

Beytepe Kampusu, C Blok Kat:3

Çankaya, Ankara 06800

Tel: +90-312-297 87 00

Fax: +90-312-299 20 55