CODE | COURSE NAME | M/E | T | P | C | ECTS |
---|---|---|---|---|---|---|
PAZ623 | CONSUMER BEHAVIOR | M | 3 | 0 | 3 | 6 |
PAZ650 | SEMINAR | M | 0 | 2 | 0 | 6 |
PAZ653 | STRATEGIC PRODUCT MARKETING and ANALYTICS | M | 3 | 0 | 3 | 6 |
PAZ698 | RESEARCH METHODS and PUBLICATION ETHICS | M | 3 | 0 | 3 | 6 |
Total ECTS credits (Must courses) | 9 | 2 | 9 | 24 | ||
CODE | COURSE NAME | M/E | T | P | C | ECTS |
PAZ625 | DIGITAL MARKETING | E | 3 | 0 | 3 | 6 |
PAZ627 | MARKETING CHANNELS MANAGEMENT | E | 3 | 0 | 3 | 6 |
PAZ633 | MARKETING ETHICS | E | 3 | 0 | 3 | 6 |
PAZ635 | MARKETING PERFORMANCE MEASURE&COMPETITIVE STRATEGY | E | 3 | 0 | 3 | 6 |
PAZ655 | INTEGRATED MARKETING COMMUNICATION | E | 3 | 0 | 3 | 6 |
PAZ657 | CUSTOMER RELATÄ°ONSHÄ°P MANAGEMENT | E | 3 | 0 | 3 | 6 |
PAZ658 | SUSTAINABILITY and MARKETING ETHICS | E | 3 | 0 | 3 | 6 |
Total ECTS credits (Elective courses) | 6 | |||||
1st Semester Total ECTS | 30 |
CODE | COURSE NAME | M/E | T | P | C | ECTS |
---|---|---|---|---|---|---|
PAZ652 | MARKETING RESEARCH and PUBLICATION ETHICS | M | 3 | 0 | 3 | 6 |
Total ECTS credits (Must courses) | 3 | 0 | 3 | 6 | ||
CODE | COURSE NAME | M/E | T | P | C | ECTS |
PAZ624 | SERVICES MARKETING | E | 3 | 0 | 3 | 6 |
PAZ626 | GLOBAL MARKETING | E | 3 | 0 | 3 | 6 |
PAZ630 | RETAIL MARKETING MANAGEMENT | E | 3 | 0 | 3 | 6 |
PAZ632 | SALES and CUSTOMER RELATIONSHIP MANAGEMENT | E | 3 | 0 | 3 | 6 |
PAZ636 | STRATEGIC BRAND MANAGEMENT | E | 3 | 0 | 3 | 6 |
PAZ638 | EXPERIMENTAL RESEARCH and QUALITATIVE METHODS | E | 3 | 0 | 3 | 6 |
PAZ654 | INDUSTRIAL MARKETING | E | 3 | 0 | 3 | 6 |
PAZ656 | ENTREPRENEURIAL MARKETING and SMES | E | 3 | 0 | 3 | 6 |
Total ECTS credits (Elective courses) | 24 | |||||
2nd Semester Total ECTS | 30 |
CODE | COURSE NAME | M/E | T | P | C | ECTS |
---|---|---|---|---|---|---|
PAZ600-01 | SPECIAL TOPICS | M | 4 | 0 | 0 | 30 |
Total ECTS credits (Must courses) | 4 | 0 | 0 | 30 | ||
Total ECTS credits (Elective courses) | 0 | |||||
3rd Semester Total ECTS | 30 |
CODE | COURSE NAME | M/E | T | P | C | ECTS |
---|---|---|---|---|---|---|
PAZ600-02 | SPECIAL TOPICS | M | 4 | 0 | 0 | 30 |
Total ECTS credits (Must courses) | 4 | 0 | 0 | 30 | ||
4th Semester Total ECTS | 30 |
PROGRAM ECTS SUMMARY | |
Semesters ECTS credits in total for Must Courses | 90 |
Semesters ECTS credits in total for Elective Courses | 30 |
Sum of ECTS credits required for graduation from the program | 120 |