GRA754 - COMMUNICATION DESIGN

Course Name Code Semester Theory
(hours/week)		 Application
(hours/week)		 Credit ECTS
COMMUNICATION DESIGN GRA754 Any Semester/Year 3 0 3 9
Prequisites
Course languageTurkish
Course typeElective 
Mode of DeliveryFace-to-Face 
Learning and teaching strategiesDiscussion
Other: Theoretical and visual expression and presentation and comparative analysis of the design analysis  
Instructor (s)Prof. Dr. Ä°ncilay Yurdakul 
Course objectiveComprehension of changing meanings of the contemporary world and analysing the concepts of graphic design, communication design, visual communication design. Theoretical researching and teaching the content of the concept of communication design field. To investigate the application areas of informal communication field. Researching on national and international applications of new media in contact areas of design, print and digital media. Explore teaching theory and practice studies in this area. 
Learning outcomes
  1. Can work as a team with creative director, copywriter and editors
  2. Has foresight (vision) to lead designs that prompt from people or institutions
  3. Has the expertise in the visual communication design
  4. Plans and manages the typical stages of his discipline. Can take responsibility as a team member in collaboration with other professional groups working in the relevant field
  5. Can make graphic design analyzes
Course ContentResearching and examining, communication design, visual communication design, and new media areas of graphic design with examples. Examination of Informal communications, digital and print media, interaction design. Researching on social responsibility campaigns from the scope of communication design and creation of a social responsibility project. Comparison of the mass media and digital media environments. Discussing television trailer as a topic and studying its examples, using television trailer for creating visual content, observation of visual identification of television graphics. Approaching and processing concept of new media and its technological developments. Making theoretical surveys of graphic design applications about its place and the impact on new media. 
References1. Fisk, P. (2010). Yaratıcı Deha. MediaCat Yayınları: İstanbul.
2. Trout, J. (2001). Farklılaş ya da Öl. İstanbul: MediaCat Yayınları.
3. Fisk, P. (2008). İş Dehası. MediaCat Yayınları: İstanbul.
 

Course outline weekly

WeeksTopics
Week 1Analysis of the concept of communication design in the contemporary sense, theoretical research
Week 2Investigation on television trailer
Week 3Examination of visual identification of television channels and television graphics
Week 4Reviewing the concept of new media and technological developments.
Week 51. Midterm Exam
Week 6Examination of social responsibility and business development campaigns
Week 7Discussion and evaluation of the projects
Week 8New media and cultural change
Week 9Examination of the concepts of globalization, information age and postmodern as theoretical research
Week 102. Midterm Exam
Week 11First draf of research paper
Week 12Continuation of research
Week 13Analysis, discussion and evaluation
Week 14Finalization of articles, presentation and publication
Week 15Final Exam

Assesment methods

Course activitiesNumberPercentage
Attendance1410
Laboratory00
Application00
Field activities00
Specific practical training00
Assignments010
Presentation00
Project00
Seminar00
Midterms030
Final exam050
Total100
Percentage of semester activities contributing grade succes050
Percentage of final exam contributing grade succes050
Total100

WORKLOAD AND ECTS CALCULATION

Activities Number Duration (hour) Total Work Load
Course Duration (x14) 14 4 56
Laboratory 0 0 0
Application000
Specific practical training000
Field activities14228
Study Hours Out of Class (Preliminary work, reinforcement, ect)14342
Presentation / Seminar Preparation248
Project4416
Homework assignment10440
Midterms (Study duration)248
Final Exam (Study duration) 14342
Total Workload7428240

Matrix Of The Course Learning Outcomes Versus Program Outcomes

D.9. Key Learning OutcomesContrubition level*
12345

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest