ATB726 - CONSUMER INFORMATION CHANNELS
| Course Name | Code | Semester | Theory (hours/week) |
Application (hours/week) |
Credit | ECTS |
|---|---|---|---|---|---|---|
| CONSUMER INFORMATION CHANNELS | ATB726 | 3rd Semester | 3 | 0 | 3 | 10 |
| Prequisites | ||||||
| Course language | Turkish | |||||
| Course type | Elective | |||||
| Mode of Delivery | Face-to-Face | |||||
| Learning and teaching strategies | Lecture Discussion Preparing and/or Presenting Reports Project Design/Management | |||||
| Instructor (s) | Assist Prof. Esna Betül Buğday | |||||
| Course objective | To make students know and evaluate written and visual consumer information channels, to make them evaluate consumer trust index for information channels | |||||
| Learning outcomes |
| |||||
| Course Content | The right to be informed Commonly used information channels Information channels such as labels, booklets etc. Evaluating usage of mass media in terms of the right to be informed Different consumer groups and information channels appropriate for them | |||||
| References | 1. Assael, H. (1992). Consumer Behaviour and Marketing Action. PWS- Kent Publishing Company, Boston 2. Engel, J.F.; Blackwell, R.D.; Miniard, P.W. (1990) Consumer Behaviour. The Dryden Press. Chicago 3. Karaçor, S. (2007). Reklam İletişimi. İnternet ve Gazete Reklamlarının Etkilerine Yönelik Bir Araştırma. Konya: Çizgi Kitabevi Yayınları 4. Mowen, J.C. (1990) Consumer Behaviour. MacMillan Publishing Company, New York 5. Smit. E. (1999). Mass Media Advertising: Information or Wallpaper? Amsterdam: Het Spinhuis Publishers. 6. Torlak, Ö. (2001). Pazarlama Ahlakı. İstanbul: Beta Yayınları | |||||
Course outline weekly
| Weeks | Topics |
|---|---|
| Week 1 | The right of consumer information |
| Week 2 | Extensively using information methods |
| Week 3 | Consulting relevant literature and choosing the project |
| Week 4 | Sticker, brochure etc. |
| Week 5 | Analizing project subject and outline of discussion |
| Week 6 | Midterm exam |
| Week 7 | Mass media as an information method |
| Week 8 | Considering the using of mass media as a right of consumer information |
| Week 9 | Different consumer groups and appropriate information methods for this different groups |
| Week 10 | Different consumer groups and appropriate information methods for this different groups |
| Week 11 | Discussion on projects, subjects and analyzing the relevant literature |
| Week 12 | Discussion on projects, subjects and analyzing the relevant literature |
| Week 13 | Discussion on projects, subjects and analyzing the relevant literature |
| Week 14 | General evaluation and presentation of Project. |
| Week 15 | General evaluation and presentation of Project. |
| Week 16 | Final exam |
Assesment methods
| Course activities | Number | Percentage |
|---|---|---|
| Attendance | 0 | 0 |
| Laboratory | 0 | 0 |
| Application | 0 | 0 |
| Field activities | 0 | 0 |
| Specific practical training | 0 | 0 |
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Project | 2 | 30 |
| Seminar | 0 | 0 |
| Midterms | 1 | 20 |
| Final exam | 1 | 50 |
| Total | 100 | |
| Percentage of semester activities contributing grade succes | 3 | 50 |
| Percentage of final exam contributing grade succes | 1 | 50 |
| Total | 100 | |
WORKLOAD AND ECTS CALCULATION
| Activities | Number | Duration (hour) | Total Work Load |
|---|---|---|---|
| Course Duration (x14) | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Specific practical training | 0 | 0 | 0 |
| Field activities | 0 | 0 | 0 |
| Study Hours Out of Class (Preliminary work, reinforcement, ect) | 11 | 10 | 110 |
| Presentation / Seminar Preparation | 0 | 0 | 0 |
| Project | 2 | 40 | 80 |
| Homework assignment | 0 | 0 | 0 |
| Midterms (Study duration) | 1 | 30 | 30 |
| Final Exam (Study duration) | 1 | 38 | 38 |
| Total Workload | 29 | 121 | 300 |
Matrix Of The Course Learning Outcomes Versus Program Outcomes
| D.9. Key Learning Outcomes | Contrubition level* | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1. Has the expert knowledge that brings innovation to the field based on master's degree qualifications | X | ||||
| 2. Knows the interdisciplinary interaction and basic concepts related to the field | X | ||||
| 3. Explains the causes and consequences of social and economic transformations | X | ||||
| 4. Achieves original results using expert knowledge in research planning and implementation in the field and related disciplines | X | ||||
| 5. Has the ability to conduct research by applying advanced methods and techniques and to use knowledge systematically in the field and related disciplines | X | ||||
| 6. Can prepare academic works and present them at academic meetings | X | ||||
| 7. Has the ability to carry out original research on a method and application that brings innovation to the field or on applying a known method and application to a different field | X | ||||
| 8. Publishes articles in national/international journals related to his field | X | ||||
| 9. Evaluates the information in the field and transfers new thoughts and methods in academia | X | ||||
| 10. Has the competence to discuss national/international developments with experts in and outside the field | X | ||||
| 11. Can produce academic knowledge and collaborate in the field and related disciplines | X | ||||
| 12. Has sufficient awareness about democracy, human rights, ethical values, legislation, environmental protection, and occupational safety | X | ||||
| 13. Apply the field-acquired knowledge in academic research | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest