KAY690 - COMMUNICATION MANAGEMENT IN ORGANISATIONS
| Course Name | Code | Semester | Theory (hours/week) |
Application (hours/week) |
Credit | ECTS |
|---|---|---|---|---|---|---|
| COMMUNICATION MANAGEMENT IN ORGANISATIONS | KAY690 | 2nd Semester | 3 | 0 | 3 | 7 |
| Prequisites | None | |||||
| Course language | Turkish | |||||
| Course type | Elective | |||||
| Mode of Delivery | Face-to-Face | |||||
| Learning and teaching strategies | Lecture Discussion | |||||
| Instructor (s) | Academic Staff | |||||
| Course objective | The course aims at giving the student an insight into communication theory and practice. It also provides a general overview of the many issues in the theory and practice of public relations discipline. | |||||
| Learning outcomes |
| |||||
| Course Content | Basic concepts of communication theory, basic concepts of public relations, evolution, ethics, public opinion, the publics, crisis management, research, management, implementation and relations with the media. | |||||
| References | Cutlip, S. M., A. H. Center, G. M. Broom, (2000) Effective Public Relations, New Jersey: Prentice Hall. Wilcox, L. Dennis, et al. ed., (1998) Public Relations: Strategies and Tactics. Addison-Wesley Educational Publishers Inc. | |||||
Course outline weekly
| Weeks | Topics |
|---|---|
| Week 1 | Introduction |
| Week 2 | Communication Theory |
| Week 3 | Public Relations (PR): History and Theoretical Framework |
| Week 4 | What is Public Relations? |
| Week 5 | The Evolution of PR |
| Week 6 | Midterm I |
| Week 7 | Public Opinion |
| Week 8 | Principles of PR Research |
| Week 9 | Communication |
| Week 10 | Management: Planning for PR |
| Week 11 | Crisis Management |
| Week 12 | Midterm II |
| Week 13 | PR Writing |
| Week 14 | Writing for the Eye and the Ear: Speech |
| Week 15 | Preparation for theFinal Exam |
| Week 16 | Final Exam |
Assesment methods
| Course activities | Number | Percentage |
|---|---|---|
| Attendance | 0 | 0 |
| Laboratory | 0 | 0 |
| Application | 0 | 0 |
| Field activities | 0 | 0 |
| Specific practical training | 0 | 0 |
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Project | 0 | 0 |
| Seminar | 0 | 0 |
| Midterms | 2 | 50 |
| Final exam | 1 | 50 |
| Total | 100 | |
| Percentage of semester activities contributing grade succes | 2 | 50 |
| Percentage of final exam contributing grade succes | 1 | 50 |
| Total | 100 | |
WORKLOAD AND ECTS CALCULATION
| Activities | Number | Duration (hour) | Total Work Load |
|---|---|---|---|
| Course Duration (x14) | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Specific practical training | 0 | 0 | 0 |
| Field activities | 0 | 0 | 0 |
| Study Hours Out of Class (Preliminary work, reinforcement, ect) | 12 | 12 | 144 |
| Presentation / Seminar Preparation | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework assignment | 0 | 0 | 0 |
| Midterms (Study duration) | 2 | 7 | 14 |
| Final Exam (Study duration) | 1 | 10 | 10 |
| Total Workload | 29 | 32 | 210 |
Matrix Of The Course Learning Outcomes Versus Program Outcomes
| D.9. Key Learning Outcomes | Contrubition level* | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1. To acquire advanced theoretical and practical knowledge in the field of specialization. To understand the interactions with other disciplines and analyze social structure and dynamics. | X | ||||
| 2. To develop skills for doing and planning research, and analyzing/evaluating data in the field of specialization. To find solutions to the problems faced during the research process. | X | ||||
| 3. To contribute to related literature by conducting a research independently or as a member of a research team. To do leadership and to have a vision. | X | ||||
| 4. To follow the scientific literature in the field of specialization. To evaluate the data by critical thinking and to be committed to lifelong learning. | X | ||||
| 5. To communicate effectively in oral and written base. To master a foreign language and to use computer and information technology effectively in the field of specialization. To share knowledge at scientific platforms with this oral and written communication skill. | X | ||||
| 6. To feel social responsibility. To have a capacity and awareness to contribute to the society. | X | ||||
| 7. To appreciate social, cultural, scientific, and ethical values while conducting studies in the field of specialization. To contribute to the solution of problems faced in this process in the work life. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest