PAZ633 - MARKETING ETHICS
| Course Name | Code | Semester | Theory (hours/week) |
Application (hours/week) |
Credit | ECTS |
|---|---|---|---|---|---|---|
| MARKETING ETHICS | PAZ633 | 1st Semester | 3 | 0 | 3 | 6 |
| Prequisites | None | |||||
| Course language | Turkish | |||||
| Course type | Elective | |||||
| Mode of Delivery | Face-to-Face | |||||
| Learning and teaching strategies | Lecture Case Study Project Design/Management | |||||
| Instructor (s) | Doç. Dr. Pınar Başgöze | |||||
| Course objective | To become familiar with and apply the major ethical theories to marketing problems, To understand the relevance of stakeholders to marketing decisions, To analyze case situations presenting ethical dilemmas, To discuss ethical issues of importance to marketing managers, To examine examples of top corporate executives demonstrating ethical leadership in business | |||||
| Learning outcomes |
| |||||
| Course Content | Ethical Reasoning and Marketing Decisions, Ethics in Researching and Segmenting Markets, Product Management Ethics, Ethical Issues in Distribution Channels and Pricing, Ethics in Advertising and on the Internet, Personal Selling Ethics. | |||||
| References | - Ethical Marketing?, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie and Thomas A. Klein, Pearson Prentice Hall, 2005. - ?Pazarlama?da Etik Konular? Canan AY, Burak KARTAL, Sinan Nardalı, 2010, Detay Yayıncılık - Related papers | |||||
Course outline weekly
| Weeks | Topics |
|---|---|
| Week 1 | Ethical theories and approaches |
| Week 2 | Introduction to business ethics |
| Week 3 | Introduction to marketing ethics |
| Week 4 | Ethics in product strategies |
| Week 5 | Ethics in pricing strategies |
| Week 6 | Ethics in distribution channel |
| Week 7 | Ethics in promotion tools |
| Week 8 | Midterm |
| Week 9 | Ethics in public relations |
| Week 10 | Ethical implementations and effects on marketing process |
| Week 11 | Ethics in marketing research |
| Week 12 | Unethical consumer behavior |
| Week 13 | Case study |
| Week 14 | E-business and ethics |
| Week 15 | Unfair competition and ethics |
| Week 16 | Final Exam |
Assesment methods
| Course activities | Number | Percentage |
|---|---|---|
| Attendance | 14 | 10 |
| Laboratory | 0 | 0 |
| Application | 0 | 0 |
| Field activities | 0 | 0 |
| Specific practical training | 0 | 0 |
| Assignments | 1 | 10 |
| Presentation | 0 | 0 |
| Project | 1 | 15 |
| Seminar | 0 | 0 |
| Midterms | 1 | 15 |
| Final exam | 1 | 50 |
| Total | 100 | |
| Percentage of semester activities contributing grade succes | 18 | 50 |
| Percentage of final exam contributing grade succes | 1 | 50 |
| Total | 100 | |
WORKLOAD AND ECTS CALCULATION
| Activities | Number | Duration (hour) | Total Work Load |
|---|---|---|---|
| Course Duration (x14) | 15 | 3 | 45 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Specific practical training | 0 | 0 | 0 |
| Field activities | 0 | 0 | 0 |
| Study Hours Out of Class (Preliminary work, reinforcement, ect) | 14 | 4 | 56 |
| Presentation / Seminar Preparation | 0 | 0 | 0 |
| Project | 1 | 20 | 20 |
| Homework assignment | 1 | 4 | 4 |
| Midterms (Study duration) | 1 | 10 | 10 |
| Final Exam (Study duration) | 1 | 15 | 15 |
| Total Workload | 33 | 56 | 150 |
Matrix Of The Course Learning Outcomes Versus Program Outcomes
| D.9. Key Learning Outcomes | Contrubition level* | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1. Conducts novel and ethical research on business, reports outcomes in a critical manner. | X | ||||
| 2. Solves problems via appropriate softwares, adapts to new methods and software. | X | ||||
| 3. Has managerial and leadership skills to identify problems, objectives and strategic plans for organizational progress with a critical point of view. | X | ||||
| 4. Plays an active role in projects, analyses relationship between stakeholders accurately, motivates and manages all stakeholders through effective language skills. | X | ||||
| 5. Has necessary communication skills to manage verbal and written communication. | X | ||||
| 6. Analyses and uses contemporary and advanced knowledge in relation with information from different areas. | X | ||||
| 7. Progresses continuously and transfers the experience in both written and verbal ways. | X | ||||
| 8. Through anticipation and strategic thinking, plays an active role in organizational decision making process. | X | ||||
| 9. Uses knowledge in consistency with the ethical, social and international values in an unbiased manner. | X | ||||
| 10. Has expertise on the multi-disciplinary nature of management and related fields. | X | ||||
| 11. Approaches problems with a wide strategic perspective, self-develops continuously. | X | ||||
| 12. Shares novel studies, is up to date both in knowledge and personal network. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest