YOD604 - STRATEGIC PLANNING & MANAGEMENT

Course Name Code Semester Theory
(hours/week)		 Application
(hours/week)		 Credit ECTS
STRATEGIC PLANNING & MANAGEMENT YOD604 2nd Semester 3 0 3 6
Prequisites
Course languageTurkish
Course typeElective 
Mode of DeliveryFace-to-Face 
Learning and teaching strategiesLecture
Discussion
Team/Group Work
Case Study
Project Design/Management
 
Instructor (s)Department Members  
Course objectiveTo enable graduate students to use their previous business courses? knowledge coupled with new strategic management approach learned. 
Learning outcomes
  1. Explain the strategic management process, stakeholders, corporate mission and vision.
  2. Have a capacity to think strategically about a company, its business position, how it can gain sustainable competitive advantage, and how its strategy can be implemented and executed successfully.
  3. Implement various techniques to identify industry opportunities and threats, external and internal (SWOT) analysis
  4. Gain experience in crafting business strategy, reasoning carefully about strategic options, evaluating action alternatives, and making sound strategic decisions
  5. Identify the managerial tasks associated with implementing and executing company strategies
  6. Identify the issues in designing organizational structure, control system, and implementing strategic change
Course ContentStrategic management process, corporate vision and mission, external and internal assessment, corporate strategies, strategic evaluation, choice and implementation, strategic control 
References-Strategic Management, Fred David, International Edition.
-Strategic Management, Micheal A. Hitt, R. Duane Ireland, and Robert E. Hoskisson.
-Strategic Management, Pearce J.A , Robinson R.B.
-Strategic Management: Concepts and Cases, Thompson and Strickland
-Corporation: A Global Business Simulation, Jerald Smith and Peggy Golden, 4th edition 

Course outline weekly

WeeksTopics
Week 1Strategic Management and Related Concepts
Week 2Historical Progress of Strategic Management
Week 3Strategic Management Process
Week 4External Analysis
Week 5Internal Analysis
Week 6Evaluation Matrices
Week 7Core Strategies
Week 8Corporational and Competitive Strategies
Week 9Techniques for Strategic Implementations
Week 10Information-Decision Systems and Strategy
Week 11Human Resources and Strategy
Week 12Strategic Control
Week 13Corporate Governance
Week 14Managerial Ethics
Week 15Presentations
Week 16Final Exam

Assesment methods

Course activitiesNumberPercentage
Attendance1410
Laboratory00
Application00
Field activities00
Specific practical training00
Assignments00
Presentation130
Project130
Seminar00
Midterms00
Final exam130
Total100
Percentage of semester activities contributing grade succes1670
Percentage of final exam contributing grade succes130
Total100

WORKLOAD AND ECTS CALCULATION

Activities Number Duration (hour) Total Work Load
Course Duration (x14) 14 3 42
Laboratory 0 0 0
Application000
Specific practical training000
Field activities000
Study Hours Out of Class (Preliminary work, reinforcement, ect)13339
Presentation / Seminar Preparation11515
Project13452
Homework assignment000
Midterms (Study duration)000
Final Exam (Study duration) 13030
Total Workload4255178

Matrix Of The Course Learning Outcomes Versus Program Outcomes

D.9. Key Learning OutcomesContrubition level*
12345
1. Conducts novel and ethical research on business, reports outcomes in a critical manner.    X
2. Solves problems via appropriate softwares, adapts to new methods and software. X   
3. Has managerial and leadership skills to identify problems, objectives and strategic plans for organizational progress with a critical point of view.    X
4. Plays an active role in projects, analyses relationship between stakeholders accurately, motivates and manages all stakeholders through effective language skills.   X 
5. Has necessary communication skills to manage verbal and written communication.  X  
6. Analyses and uses contemporary and advanced knowledge in relation with information from different areas.    X
7. Progresses continuously and transfers the experience in both written and verbal ways.  X  
8. Through anticipation and strategic thinking, plays an active role in organizational decision making process.    X
9. Uses knowledge in consistency with the ethical, social and international values in an unbiased manner.   X 
10. Has expertise on the multi-disciplinary nature of management and related fields.    X
11. Approaches problems with a wide strategic perspective, self-develops continuously.    X
12. Shares novel studies, is up to date both in knowledge and personal network.   X 

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest