Ä°LT727 - SOCIAL SEMIOTICS
| Course Name | Code | Semester | Theory (hours/week) |
Application (hours/week) |
Credit | ECTS |
|---|---|---|---|---|---|---|
| SOCIAL SEMIOTICS | Ä°LT727 | 3rd Semester | 3 | 0 | 3 | 10 |
| Prequisites | ||||||
| Course language | Turkish | |||||
| Course type | Elective | |||||
| Mode of Delivery | Face-to-Face | |||||
| Learning and teaching strategies | Lecture Discussion Preparing and/or Presenting Reports | |||||
| Instructor (s) | Assist. Prof. Dr. Burcu ÅžimÅŸek | |||||
| Course objective | The aim of the course is to provide the basic semiotic theories and practices useful for critical thinking and to develop an understanding of semiotics and its application to the analysis of communication and meaning as well as an insight in studying the social dimensions of meaning, and of the power of human processes of signification and interpretation (known as semiosis) in shaping individuals and societies. | |||||
| Learning outcomes |
| |||||
| Course Content | Social semiotics is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Based on the work of structuralist semiotics (Swiss linguist Ferdinand de Saussure and the American philosopher Charles Sanders Peirce) the course investigates the analytical and theoretical frameworks which can explain meaning-making in a social context in order to understand the signs and sign systems underlying many aspects of human culture, therefore focuses on the work of semioticians in the areas of myth, photography, film, television, and sub?culture, and consider how semiotic concepts and methods can be used to analyze a variety of cultural products, from fashion to television news to literature. | |||||
| References | Halliday, M. A. K. (1978). Language as social semiotic: The social interpretation of language and meaning. Maryland. University Park Press. Hodge, R. and G. Kress. (1988). Social Semiotics. Cambridge: Polity Kress, G., and T. van Leeuwen. (1996). Reading Images: The Grammar of Visual Design. London: Routledge. Kress, G. and T. van Leeuwen. (2001). Multimodal Discourse: The Modes and Media of Contemporary Communication. Arnold: London. Randviir, A. (2004). Mapping the World: Towards a Sociosemiotic Approach to Culture. (Dissertationes Semioticae Universitatis Tartuensis 6.) Tartu: Tartu University Press. Thibault, P.J. (1991). Social semiotics as praxis: Text, social meaning making, and Nabokov's Ada. Minneapolis: University of Minnesota Press. Van Leeuwen, T. (2005) Introducing Social Semiotics, London: Routledge | |||||
Course outline weekly
| Weeks | Topics |
|---|---|
| Week 1 | Course Introduction |
| Week 2 | Structural vs. Social Semiotics |
| Week 3 | Social Semiotics |
| Week 4 | The Founding Fathers Revisited |
| Week 5 | Context as Meaning: the semiotic dimension |
| Week 6 | Style as ideology |
| Week 7 | Semiotic principles |
| Week 8 | Dimensions of semiotic analysis |
| Week 9 | Multimodal cohesion |
| Week 10 | Applying Semiotic Analysis |
| Week 11 | Group Presentations |
| Week 12 | Group Presentations |
| Week 13 | Group Presentations |
| Week 14 | Group Presentations |
| Week 15 | Preparation for the Final Exam |
| Week 16 | Final Exam |
Assesment methods
| Course activities | Number | Percentage |
|---|---|---|
| Attendance | 14 | 20 |
| Laboratory | 0 | 0 |
| Application | 0 | 0 |
| Field activities | 0 | 0 |
| Specific practical training | 0 | 0 |
| Assignments | 1 | 60 |
| Presentation | 4 | 20 |
| Project | 0 | 0 |
| Seminar | 0 | 0 |
| Midterms | 0 | 0 |
| Final exam | 0 | 0 |
| Total | 100 | |
| Percentage of semester activities contributing grade succes | 0 | 40 |
| Percentage of final exam contributing grade succes | 0 | 60 |
| Total | 100 | |
WORKLOAD AND ECTS CALCULATION
| Activities | Number | Duration (hour) | Total Work Load |
|---|---|---|---|
| Course Duration (x14) | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Specific practical training | 0 | 0 | 0 |
| Field activities | 0 | 0 | 0 |
| Study Hours Out of Class (Preliminary work, reinforcement, ect) | 16 | 3 | 48 |
| Presentation / Seminar Preparation | 4 | 35 | 140 |
| Project | 0 | 0 | 0 |
| Homework assignment | 1 | 70 | 70 |
| Midterms (Study duration) | 0 | 0 | 0 |
| Final Exam (Study duration) | 0 | 0 | 0 |
| Total Workload | 35 | 111 | 300 |
Matrix Of The Course Learning Outcomes Versus Program Outcomes
| D.9. Key Learning Outcomes | Contrubition level* | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1. Commands knowledge about current and advanced approaches and concepts in communication sciences and has the ability to apply them in a research. | X | ||||
| 2. Understands the interaction between communication sciences and other humanities fields, follows and evaluates debates. | X | ||||
| 3. Contributes to scientific studies by carrying out original studies, programs or projects independently. | X | ||||
| 4. Converts the new knowledge produced by conducting original studies or bringing new interpretations to existing studies into national and international publications. | X | ||||
| 5. Develops new ideas, models and methods related to the field, supports the decision-making processes of people and organizations related to the studies on the solution of problems in the field. | X | ||||
| 6. Recognizes national and international knowledge sources in the field and explains them to the people under his/her responsibility through theoretical and applied studies. | X | ||||
| 7. Uses computer software, information and communication technologies required by the field at an advanced level. | X | ||||
| 8. Creates projects and takes part in national and international projects. | X | ||||
| 9. Analyzes and evaluates new and complex ideas and discussions created by the interaction of the field with other disciplines. | X | ||||
| 10. Conducts leadership in environments that require solving original and interdisciplinary problems related to the field. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest