TUR654 - TOURISM MARKETING
| Course Name | Code | Semester | Theory (hours/week) |
Application (hours/week) |
Credit | ECTS |
|---|---|---|---|---|---|---|
| TOURISM MARKETING | TUR654 | 2nd Semester | 3 | 0 | 3 | 6 |
| Prequisites | ||||||
| Course language | Turkish | |||||
| Course type | Must | |||||
| Mode of Delivery | Face-to-Face | |||||
| Learning and teaching strategies | Lecture Project Design/Management | |||||
| Instructor (s) | Assoc. Prof. Pınar Başgöze | |||||
| Course objective | The students are expected to attain a basic knowledge of marketing principals, study to promotional, product, price and place approaches and formulate marketing plans and 4p approaches to tourism and other related organizations. | |||||
| Learning outcomes |
| |||||
| Course Content | Marketing,Service marketingı,Tourism marketing, Tourism marketing planning, Marketing Information System, Tourism markets, Product, Place, Price, Promotion, E-marketing in tourism. | |||||
| References | - Marketing for Tourism and Hospitality, Philip R Kotler, John T. Bowen, James Makens, Pearson. - Journal of tourism and hospitality research - Journal of tourism and hospitality management | |||||
Course outline weekly
| Weeks | Topics |
|---|---|
| Week 1 | Introduction to Tourism marketing |
| Week 2 | A Framework for Tourism marketing Analysis |
| Week 3 | Introduction to Image in Tourism marketing |
| Week 4 | Positioning in Tourism marketing |
| Week 5 | Product strategies in Tourism marketing |
| Week 6 | Distribution channels in Tourism marketing |
| Week 7 | Mid-term exam |
| Week 8 | Promotion strategies for Tourism marketing |
| Week 9 | Pricing in Tourism marketing |
| Week 10 | Direct marketing in Tourism marketing |
| Week 11 | Personel selling in Tourism marketing |
| Week 12 | Tourism marketing information system and relationship management |
| Week 13 | International Tourism marketing |
| Week 14 | Quality management in Tourism marketing |
| Week 15 | Internet usage in Tourism marketing |
| Week 16 | Final Exam |
Assesment methods
| Course activities | Number | Percentage |
|---|---|---|
| Attendance | 14 | 10 |
| Laboratory | 0 | 0 |
| Application | 0 | 0 |
| Field activities | 0 | 0 |
| Specific practical training | 0 | 0 |
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Project | 1 | 25 |
| Seminar | 0 | 0 |
| Midterms | 1 | 15 |
| Final exam | 1 | 50 |
| Total | 100 | |
| Percentage of semester activities contributing grade succes | 16 | 50 |
| Percentage of final exam contributing grade succes | 1 | 50 |
| Total | 100 | |
WORKLOAD AND ECTS CALCULATION
| Activities | Number | Duration (hour) | Total Work Load |
|---|---|---|---|
| Course Duration (x14) | 15 | 3 | 45 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Specific practical training | 0 | 0 | 0 |
| Field activities | 0 | 0 | 0 |
| Study Hours Out of Class (Preliminary work, reinforcement, ect) | 14 | 4 | 56 |
| Presentation / Seminar Preparation | 0 | 0 | 0 |
| Project | 1 | 14 | 14 |
| Homework assignment | 0 | 0 | 0 |
| Midterms (Study duration) | 1 | 20 | 20 |
| Final Exam (Study duration) | 1 | 25 | 25 |
| Total Workload | 32 | 66 | 160 |
Matrix Of The Course Learning Outcomes Versus Program Outcomes
| D.9. Key Learning Outcomes | Contrubition level* | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1. Conducts novel and ethical research on business, reports outcomes in a critical manner. | X | ||||
| 2. Solves problems via appropriate softwares, adapts to new methods and software. | X | ||||
| 3. Has managerial and leadership skills to identify problems, objectives and strategic plans for organizational progress with a critical point of view. | X | ||||
| 4. Plays an active role in projects, analyses relationship between stakeholders accurately, motivates and manages all stakeholders through effective language skills. | X | ||||
| 5. Has necessary communication skills to manage verbal and written communication. | X | ||||
| 6. Analyses and uses contemporary and advanced knowledge in relation with information from different areas. | X | ||||
| 7. Progresses continuously and transfers the experience in both written and verbal ways. | X | ||||
| 8. Through anticipation and strategic thinking, plays an active role in organizational decision making process. | X | ||||
| 9. Uses knowledge in consistency with the ethical, social and international values in an unbiased manner. | X | ||||
| 10. Has expertise on the multi-disciplinary nature of management and related fields. | X | ||||
| 11. Approaches problems with a wide strategic perspective, self-develops continuously. | X | ||||
| 12. Shares novel studies, is up to date both in knowledge and personal network. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest