Marketing
Course List
1st Semester
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| PAZ623 | CONSUMER BEHAVIOR | M | 3 | 0 | 3 | 6 |
| PAZ650 | SEMINAR | M | 0 | 2 | 0 | 6 |
| PAZ653 | STRATEGIC PRODUCT MARKETING and ANALYTICS | M | 3 | 0 | 3 | 6 |
| PAZ698 | RESEARCH METHODS and PUBLICATION ETHICS | M | 3 | 0 | 3 | 6 |
| Total ECTS credits (Must courses) | 9 | 2 | 9 | 24 | ||
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
| PAZ625 | DIGITAL MARKETING | E | 3 | 0 | 3 | 6 |
| PAZ627 | MARKETING CHANNELS MANAGEMENT | E | 3 | 0 | 3 | 6 |
| PAZ633 | MARKETING ETHICS | E | 3 | 0 | 3 | 6 |
| PAZ635 | MARKETING PERFORMANCE MEASURE&COMPETITIVE STRATEGY | E | 3 | 0 | 3 | 6 |
| PAZ655 | INTEGRATED MARKETING COMMUNICATION | E | 3 | 0 | 3 | 6 |
| PAZ657 | CUSTOMER RELATÄ°ONSHÄ°P MANAGEMENT | E | 3 | 0 | 3 | 6 |
| PAZ658 | SUSTAINABILITY and MARKETING ETHICS | E | 3 | 0 | 3 | 6 |
| Total ECTS credits (Elective courses) | 6 | |||||
| 1st Semester Total ECTS | 30 | |||||
2nd Semester
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| PAZ652 | MARKETING RESEARCH and PUBLICATION ETHICS | M | 3 | 0 | 3 | 6 |
| Total ECTS credits (Must courses) | 3 | 0 | 3 | 6 | ||
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
| PAZ624 | SERVICES MARKETING | E | 3 | 0 | 3 | 6 |
| PAZ626 | GLOBAL MARKETING | E | 3 | 0 | 3 | 6 |
| PAZ630 | RETAIL MARKETING MANAGEMENT | E | 3 | 0 | 3 | 6 |
| PAZ632 | SALES and CUSTOMER RELATIONSHIP MANAGEMENT | E | 3 | 0 | 3 | 6 |
| PAZ636 | STRATEGIC BRAND MANAGEMENT | E | 3 | 0 | 3 | 6 |
| PAZ638 | EXPERIMENTAL RESEARCH and QUALITATIVE METHODS | E | 3 | 0 | 3 | 6 |
| PAZ654 | INDUSTRIAL MARKETING | E | 3 | 0 | 3 | 6 |
| PAZ656 | ENTREPRENEURIAL MARKETING and SMES | E | 3 | 0 | 3 | 6 |
| Total ECTS credits (Elective courses) | 24 | |||||
| 2nd Semester Total ECTS | 30 | |||||
3rd Semester
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| PAZ600-01 | SPECIAL TOPICS | M | 4 | 0 | 0 | 30 |
| Total ECTS credits (Must courses) | 4 | 0 | 0 | 30 | ||
| Total ECTS credits (Elective courses) | 0 | |||||
| 3rd Semester Total ECTS | 30 | |||||
4th Semester
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| PAZ600-02 | SPECIAL TOPICS | M | 4 | 0 | 0 | 30 |
| Total ECTS credits (Must courses) | 4 | 0 | 0 | 30 | ||
| 4th Semester Total ECTS | 30 | |||||
| PROGRAM ECTS SUMMARY | |
| Semesters ECTS credits in total for Must Courses | 90 |
| Semesters ECTS credits in total for Elective Courses | 30 |
| Sum of ECTS credits required for graduation from the program | 120 |