Marketing
Course List

1st Semester

CODE COURSE NAME M/E T P C ECTS
PAZ621 PRODUCT STRATEGIES and INNOVATIONM3 0 3 6
PAZ623 CONSUMER BEHAVIORM3 0 3 6
PAZ650 SEMINARM0 2 0 3
PAZ698 RESEARCH METHODS and PUBLICATION ETHICSM3 0 3 6
Total ECTS credits (Must courses) 9 2 9 21
CODE COURSE NAME M/E T P C ECTS
PAZ625 DIGITAL MARKETINGE3 0 3 6
PAZ627 MARKETING CHANNELS MANAGEMENTE3 0 3 6
PAZ629 MARKETING COMMUNICATION MANAGEMENTE3 0 3 6
PAZ631 DIRECT and RELATIONSHIP MARKETINGE3 0 3 6
PAZ633 MARKETING ETHICSE3 0 3 6
PAZ635 MARKETING PERFORMANCE MEASURE&COMPETITIVE STRATEGYE3 0 3 6
PAZ639 SUSTAINABILITY MARKETINGE3 0 3 6
Total ECTS credits (Elective courses) 9
1st Semester Total ECTS 30

2nd Semester

CODE COURSE NAME M/E T P C ECTS
PAZ622 MARKETING RESEARCHM3 0 3 6
Total ECTS credits (Must courses) 3 0 3 6
CODE COURSE NAME M/E T P C ECTS
PAZ624 SERVICES MARKETINGE3 0 3 6
PAZ626 GLOBAL MARKETING E3 0 3 6
PAZ628 B2B MARKETINGE3 0 3 6
PAZ630 RETAIL MARKETING MANAGEMENTE3 0 3 6
PAZ632 SALES and CUSTOMER RELATIONSHIP MANAGEMENTE3 0 3 6
PAZ634 MARKETING STRATEGIES FOR SMESE3 0 3 6
PAZ636 STRATEGIC BRAND MANAGEMENTE3 0 3 6
PAZ638 EXPERIMENTAL RESEARCH and QUALITATIVE METHODSE3 0 3 6
Total ECTS credits (Elective courses) 24
2nd Semester Total ECTS 30

3rd Semester

CODE COURSE NAME M/E T P C ECTS
PAZ600-01 SPECIAL TOPICSM4 0 0 30
Total ECTS credits (Must courses) 4 0 0 30
Total ECTS credits (Elective courses) 0
3rd Semester Total ECTS 30

4th Semester

CODE COURSE NAME M/E T P C ECTS
PAZ600-02 SPECIAL TOPICSM4 0 0 30
Total ECTS credits (Must courses) 4 0 0 30
4th Semester Total ECTS 30
PROGRAM ECTS SUMMARY
Semesters ECTS credits in total for Must Courses87
Semesters ECTS credits in total for Elective Courses33
Sum of ECTS credits required for graduation from the program120