Marketing (Non-Thesis/S.E.)
Course List
1st Semester
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| MAR635 | MARKETING STRATEGIES | M | 3 | 0 | 3 | 6 |
| MAR637 | PRODUCT MANAGEMENT | M | 3 | 0 | 3 | 6 |
| Total ECTS credits (Must courses) | 6 | 0 | 6 | 12 | ||
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
| MAR639 | MARKETING COMMUNICATION | E | 3 | 0 | 3 | 6 |
| MAR641 | DIGITAL MARKETING | E | 3 | 0 | 3 | 6 |
| MAR643 | RETAIL MANAGEMENT | E | 3 | 0 | 3 | 6 |
| MAR645 | B2B MARKETING | E | 3 | 0 | 3 | 6 |
| MAR647 | INTRODUCTION TO BUSINESS | E | 3 | 0 | 3 | 6 |
| Total ECTS credits (Elective courses) | 18 | |||||
| 1st Semester Total ECTS | 30 | |||||
2nd Semester
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| MAR636 | CONSUMER BEHAVIOR | M | 3 | 0 | 3 | 6 |
| MAR638 | MARKETING RESEARCH and RESEARCH ETHICS | M | 3 | 0 | 3 | 6 |
| Total ECTS credits (Must courses) | 6 | 0 | 6 | 12 | ||
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
| MAR640 | BRAND MANAGEMENT | E | 3 | 0 | 3 | 6 |
| MAR642 | SERVICE MARKETING | E | 3 | 0 | 3 | 6 |
| MAR644 | GLOBAL MARKETING and INTERNATIONAL TRADE | E | 3 | 0 | 3 | 6 |
| MAR646 | TRADEMARK LAW | E | 3 | 0 | 3 | 6 |
| MAR648 | PUBLIC RELATIONS | E | 3 | 0 | 3 | 6 |
| MAR650 | MARKETING APPLICATIONS | E | 3 | 0 | 3 | 6 |
| Total ECTS credits (Elective courses) | 18 | |||||
| 2nd Semester Total ECTS | 30 | |||||
3rd Semester
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| MAR649 | TERM PROJECT | M | 0 | 2 | 0 | 18 |
| Total ECTS credits (Must courses) | 0 | 2 | 0 | 18 | ||
| CODE | COURSE NAME | M/E | T | P | C | ECTS |
| MAR651 | CUSTOMER RELATIONSHIP MANAGEMENT | E | 3 | 0 | 3 | 6 |
| MAR653 | ADVERTISEMENT | E | 3 | 0 | 3 | 6 |
| MAR655 | COMPETITIVE ANALYSIS | E | 3 | 0 | 3 | 6 |
| MAR657 | NEGOTIATION TECHNIQUES IN SALES | E | 3 | 0 | 3 | 6 |
| Total ECTS credits (Elective courses) | 12 | |||||
| 3rd Semester Total ECTS | 30 | |||||
| PROGRAM ECTS SUMMARY | |
| Semesters ECTS credits in total for Must Courses | 42 |
| Semesters ECTS credits in total for Elective Courses | 48 |
| Sum of ECTS credits required for graduation from the program | 90 |