MAR655 - COMPETITIVE ANALYSIS
| Course Name | Code | Semester | Theory (hours/week) |
Application (hours/week) |
Credit | ECTS |
|---|---|---|---|---|---|---|
| COMPETITIVE ANALYSIS | MAR655 | 3rd Semester | 3 | 0 | 3 | 6 |
| Prequisites | None | |||||
| Course language | Turkish | |||||
| Course type | Elective | |||||
| Mode of Delivery | Face-to-Face | |||||
| Learning and teaching strategies | Discussion Team/Group Work Project Design/Management | |||||
| Instructor (s) | Marketing Department Members | |||||
| Course objective | This course aims to examine and analyze the frameworks needed to identify and implement the competitive strategies By examining the theoretical discussions on competitive strategies | |||||
| Learning outcomes |
| |||||
| Course Content | Analysis of the concepts of competition and strategy in the school of strategic thinking; Competitive advantage; Unfair competition; Competitive solutions to social problems | |||||
| References | Rekabet Stratejisi Sektör ve Rakip Analizi, M. Porter, Aura Kitapları | |||||
Course outline weekly
| Weeks | Topics |
|---|---|
| Week 1 | Fundamental concepts about competition and strategy |
| Week 2 | Competition concept in strategic thinking schools |
| Week 3 | Resource based approach |
| Week 4 | Structure behavior performance model |
| Week 5 | Sector analysis |
| Week 6 | Generic competition strategies |
| Week 7 | Miles and Snow Model |
| Week 8 | Midterm Exam |
| Week 9 | Defend and offend strategies |
| Week 10 | Value creation in value chain |
| Week 11 | Effect on competition strategy on firm performance |
| Week 12 | Competitive analysis |
| Week 13 | The concept of ompetitive advantage |
| Week 14 | Competition law |
| Week 15 | General assessment |
| Week 16 | Final exam |
Assesment methods
| Course activities | Number | Percentage |
|---|---|---|
| Attendance | 14 | 5 |
| Laboratory | 0 | 0 |
| Application | 0 | 0 |
| Field activities | 0 | 0 |
| Specific practical training | 0 | 0 |
| Assignments | 0 | 0 |
| Presentation | 1 | 10 |
| Project | 1 | 20 |
| Seminar | 0 | 0 |
| Midterms | 1 | 25 |
| Final exam | 1 | 40 |
| Total | 100 | |
| Percentage of semester activities contributing grade succes | 17 | 60 |
| Percentage of final exam contributing grade succes | 1 | 40 |
| Total | 100 | |
WORKLOAD AND ECTS CALCULATION
| Activities | Number | Duration (hour) | Total Work Load |
|---|---|---|---|
| Course Duration (x14) | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Specific practical training | 0 | 0 | 0 |
| Field activities | 0 | 0 | 0 |
| Study Hours Out of Class (Preliminary work, reinforcement, ect) | 12 | 6 | 72 |
| Presentation / Seminar Preparation | 1 | 30 | 30 |
| Project | 1 | 35 | 35 |
| Homework assignment | 0 | 0 | 0 |
| Midterms (Study duration) | 1 | 18 | 18 |
| Final Exam (Study duration) | 1 | 30 | 30 |
| Total Workload | 30 | 122 | 227 |
Matrix Of The Course Learning Outcomes Versus Program Outcomes
| D.9. Key Learning Outcomes | Contrubition level* | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1. Conducts novel and ethical research on business, reports outcomes in a critical manner. | X | ||||
| 2. Solves problems via appropriate softwares, adapts to new methods and software. | X | ||||
| 3. Has managerial and leadership skills to identify problems, objectives and strategic plans for organizational progress with a critical point of view. | X | ||||
| 4. Plays an active role in projects, analyses relationship between stakeholders accurately, motivates and manages all stakeholders through effective language skills. | X | ||||
| 5. Has necessary communication skills to manage verbal and written communication. | X | ||||
| 6. Analyses and uses contemporary and advanced knowledge in relation with information from different areas. | X | ||||
| 7. Progresses continuously and transfers the experience in both written and verbal ways. | X | ||||
| 8. Through anticipation and strategic thinking, plays an active role in organizational decision making process. | X | ||||
| 9. Uses knowledge in consistency with the ethical, social and international values in an unbiased manner. | X | ||||
| 10. Has expertise on the multi-disciplinary nature of management and related fields. | X | ||||
| 11. Approaches problems with a wide strategic perspective, self-develops continuously. | X | ||||
| 12. Shares novel studies, is up to date both in knowledge and personal network. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest