MAN707 - STRATEGIC PLANNING and MANAGEMENT

Course Name Code Semester Theory
(hours/week)		 Application
(hours/week)		 Credit ECTS
STRATEGIC PLANNING and MANAGEMENT MAN707 3rd Semester 3 0 3 7.5
Prequisites-
Course languageTurkish
Course typeMust 
Mode of DeliveryFace-to-Face 
Learning and teaching strategiesLecture
Discussion
Preparing and/or Presenting Reports
Case Study
 
Instructor (s)The academic staff of the Department  
Course objectiveTo build analyzing and synthesizing abilities based on the basic principles in the strategic management. 
Learning outcomes
  1. (At the end of the course, the student will be able to; ) Explain the strategic management process, stakeholders, corporate mission and vision,
  2. Have a capacity to think strategically about a company, its business position, how it can gain sustainable competitive advantage, and how its strategy can be implemented and executed successfully,
  3. Implement various techniques to identify industry opportunities and threats, external and internal (SWOT) analysis,
  4. Gain experience in crafting business strategy, reasoning carefully about strategic options, evaluating action alternatives, and making sound strategic decisions,
  5. Identify the managerial tasks associated with implementing and executing company strategies,
  6. Identify the issues in designing organizational structure, control system, and implementing strategic change.
Course ContentStrategic management process, corporate vision and mission, external and internal assessment, corporate strategies, strategic evaluation, choice and implementation, strategic control. 
References-Strategic Management, Fred David, International Edition.
-Strategic Management, Micheal A. Hitt, R. Duane Ireland, and Robert E. Hoskisson.
- Strategic Management, Pearce J.A , Robinson R.B.
-Strategic Management: Concepts and Cases, Thompson and Strickland
-Competitive Strategy: Techniques for Analyzing Industries and Competitors, M. Porter.
-Stratejik Yönetim ve İşletme Politikası, Ö. Dinçer.
-Stratejik Yönetim ve Ä°ÅŸletme Politikası, E. Eren. 

Course outline weekly

WeeksTopics
Week 1Strategic Management and Related Concepts
Week 2Historical Progress of Strategic Management
Week 3Strategic Management Process
Week 4External Analysis
Week 5Internal Analysis
Week 6Evaluation Matrices
Week 7Core Strategies
Week 8Corporational Strategies
Week 9Competitive Strategies
Week 10Divisional Strategies
Week 11Techniques for Strategic Implementations
Week 12Information-Decision Systems and Strategy
Week 13Human Resources and Strategy
Week 14Strategic Control
Week 15Discussion
Week 16Discussion

Assesment methods

Course activitiesNumberPercentage
Attendance140
Laboratory00
Application00
Field activities150
Specific practical training00
Assignments00
Presentation150
Project00
Seminar00
Midterms00
Final exam00
Total100
Percentage of semester activities contributing grade succes16100
Percentage of final exam contributing grade succes00
Total100

WORKLOAD AND ECTS CALCULATION

Activities Number Duration (hour) Total Work Load
Course Duration (x14) 14 3 42
Laboratory 0 0 0
Application000
Specific practical training000
Field activities17070
Study Hours Out of Class (Preliminary work, reinforcement, ect)14570
Presentation / Seminar Preparation14040
Project000
Homework assignment000
Midterms (Study duration)000
Final Exam (Study duration) 000
Total Workload30118222

Matrix Of The Course Learning Outcomes Versus Program Outcomes

D.9. Key Learning OutcomesContrubition level*
12345
1. Conducts novel and ethical research on business, reports outcomes in a critical manner.    X
2. Solves problems via appropriate softwares, adapts to new methods and software.X    
3. Has managerial and leadership skills to identify problems, objectives and strategic plans for organizational progress with a critical point of view.   X 
4. Plays an active role in projects, analyses relationship between stakeholders accurately, motivates and manages all stakeholders through effective language skills. X   
5. Has necessary communication skills to manage verbal and written communication.   X 
6. Analyses and uses contemporary and advanced knowledge in relation with information from different areas.   X 
7. Progresses continuously and transfers the experience in both written and verbal ways.   X 
8. Through anticipation and strategic thinking, plays an active role in organizational decision making process.    X
9. Uses knowledge in consistency with the ethical, social and international values in an unbiased manner.    X
10. Has expertise on the multi-disciplinary nature of management and related fields.    X
11. Approaches problems with a wide strategic perspective, self-develops continuously.    X
12. Shares novel studies, is up to date both in knowledge and personal network.    X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest