INT720 - PUBLIC DIPLOMACY

Course Name Code Semester Theory
(hours/week)
Application
(hours/week)
Credit ECTS
PUBLIC DIPLOMACY INT720 2nd Semester 3 0 3 10
PrequisitesNone
Course languageEnglish
Course typeElective 
Mode of DeliveryFace-to-Face 
Learning and teaching strategiesLecture
Discussion
Question and Answer
Other: oral presentation, essay writing  
Instructor (s) 
Course objectiveThis course aims to better equip the students to assess the importance of public diplomacy in the conduct of international relations and to show them the ways and methods the practitioners can use to be more effective as ?public diplomats.? 
Learning outcomes
  1. At the end of this course, the students will be able to; - understand the importance of soft power in international relations
  2. - grasp the link between public diplomacy and foreign policy through use of soft power.
  3. - understand the role of public diplomacy within the larger field of diplomacy
  4. - learn about the various forms and methods of public diplomacy
  5. - learn about the different public diplomacy strategies of states (the US, Nordic Countries, Turkey).
Course ContentThe concept of soft power and the difference with hard power, contents of soft power, connection of soft power to public diplomacy, the new public diplomacy as opposed to previous implementations, the role of public diplomacy in the foreign policy of states, states experimenting with different public diplomacy strategies. 
ReferencesG. R. Berridge, Diplomacy: Theory and Practice, 5th Ed. (Palgrave Macmillan: New York, 2015), Chapter 13: Public Diplomacy.
J. S. Nye, Jr., ?Get Smart: Combining Soft and Hard Power,? Foreign Affairs, Vol. 88, No. 4 (July/August 2009), pp. 160-163.
J. S. Nye, Jr., The Future of Power (Public Affairs: New York, 2011). Chapter 4: Soft Power.
E. Sevin, Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey (Palgrave Macmillan: New York, 2017).
Jan Melissen (ed.), The New Public Diplomacy: Soft Power in International Relations, (Palgrave Macmillan: New York, 2007).
 

Course outline weekly

WeeksTopics
Week 1Introduction to the course and basics of public diplomacy
Week 2Hard Power, Soft Power and Smart Power
Week 3The Need for Communication: Traditional and Public Diplomacy
Week 4Is public diplomacy merely rebranding propaganda?
Week 5The New Public Diplomacy
Week 6Public Diplomacy: The New Foreign Policy Tool?
Week 7The US Public Diplomacy
Week 8Niche Diplomacy: The Global `Corners? of Canada and Norway.
Week 9Public Diplomacy of China and Japan
Week 10Public Diplomacy of the EU
Week 11Cultural Diplomacy
Week 12Making a National Brand
Week 13Turkey?s Public Diplomacy I
Week 14Turkey?s Public Diplomacy II
Week 15Study week
Week 16Final Exam

Assesment methods

Course activitiesNumberPercentage
Attendance00
Laboratory00
Application00
Field activities00
Specific practical training00
Assignments120
Presentation120
Project00
Seminar00
Midterms00
Final exam160
Total100
Percentage of semester activities contributing grade succes140
Percentage of final exam contributing grade succes160
Total100

WORKLOAD AND ECTS CALCULATION

Activities Number Duration (hour) Total Work Load
Course Duration (x14) 14 3 42
Laboratory 0 0 0
Application000
Specific practical training000
Field activities000
Study Hours Out of Class (Preliminary work, reinforcement, ect)148112
Presentation / Seminar Preparation13030
Project000
Homework assignment15858
Midterms (Study duration)000
Final Exam (Study duration) 15858
Total Workload31157300

Matrix Of The Course Learning Outcomes Versus Program Outcomes

D.9. Key Learning OutcomesContrubition level*
12345
1. Defines international security, political, social and economic issues in their historical and legal aspects, with an interdisciplinary approach.    X
2. Tells theoretical and applied knowledge of International Relations discipline in depth.    X
3. Interprets main international issues and developments with an interdisciplinary approach.    X
4. Uses the most suitable research methods in defining and analyzing international issues, and develops independent analyses.    X
5. Follows scientific literature and sources on the field of International Relations.    X
6. Develops strategy and policy proposals regarding international issues by relying on theoretical approaches and research.    X
7. Develops new approaches regarding global and regional issues from a perspective of International Relations theories.    X
8. In order to address issues of international relations can take responsibility as an individual or as a team member.    X
9. Can assess critically with an interdisciplinary approach information gathered regarding international relations.   X 
10. Behaves in accordance with ethic values during processes of gathering information, conducting and publishing a research.    X
11. Effectively channels his/her views on international relations and research and analyses with public and authorities in written, oral and visually.    X
12. Supports social and cultural rights, acquires insight of social justice.    X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest